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July Website Rankings of 100 Retailers
Matalan moved up to the top spot as the best performing website in the table of 100 retail websites tested this month for The Retail Bulletin pushing last month’s best performer DFS into third place.
The comprehensive list of 100 sites, which includes not only the largest players but also some of the smaller specialist online merchants, has been created by The Retail Bulletin and specialist website testing company Sitemorse that used its automated testing of the first 125 pages of each retailer’s site to generate a ranked table.
Lawrence Shaw, founder of Sitemorse, says the top performing sites encompass “a bit of everything” with Matalan, Vision Express, DFS, Morrisons and Tesco Direct bagging the top five places.
What is surprising, according to Shaw, is that the top 15 sites are typically much less reliant on the internet for their revenues than the bottom 15, which includes a host of big names that rely increasingly heavily on their websites for their sales such as Dixons, Amazon, Endless, HMV, Maplin Electronics, Play.com, as well as mobile phone companies Orange and Phones 4u. “If the table was reversed then it would make more sense,” he suggests.
It surprises Shaw that these companies continue to deliver consistently poor performances in the tests. He cites the recent Carphone Warehouse advertising campaign, which highlights mobile internet and gives only its website as a point on contact, but its site achieves only 2.60 marks out of 10 so is not a great advert for the company.
Topics: Matalan |
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