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Halewood International launches lower alchoholic wine
Halewood International, the UK’s leading independent drinks manufacturer and distributor has launched Botany Creek, a lower alcohol
fruit flavoured wine to target 25 – 45 year old female consumers who are looking for a wine without such a strong alcoholic taste or in a
growing number of cases simply want a lower alcohol wine. The product will deliver a broader lifestyle choice in both the On and Take Home markets.
The launch will be supported by an advertising and PR campaign within the Trade Press alongside a consumer sampling programme and point of sale material to position Botany Creek as the leading choice for consumers looking for a lower alcohol fruit flavoured wine suitable for any occasion.
Botany Creek is a still wine and is available in two flavours; a fresh crisp white with a hint of citrus and tropical fruits and a soft delicate rosé with strawberry tones. Both have an ABV of 7.5%. Both variants are ideal partners to food, especially lighter dishes such as fish and chicken.
Botany Creek will be packaged in a 75cl glass screw top bottle which will retail between £2.69 and £3.29 in the Take Home channel and around £5.00 per bottle in the On Trade.
Richard Clark, Head of Innovation at Halewood International comments: “We have an opportunity to become category leaders with the launch of Botany Creek in a category that is growing rapidly as Supermarkets are now adding lower alcohol wines to their portfolios.
“We have created a great tasting fruit flavoured wine that appeals to the original generation of consumers that discovered RTDs and have now broadened their repertoire as well as women who are looking for an alcoholic drink that does not necessarily have the stronger alcoholic taste found in some higher ABV products and in many cases these consumers are simply looking for a product with a lower ABV.
“This type of consumer is often looking for a product that bridges the gap between light wines or RTDs and traditional higher ABV wines and we believe Botany Creek delivers meets this consumer need.”
Topics: Alcohol |
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