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Affiliate marketing delivers the most cost-effective customer acquisition
Affiliate marketing is revealed as the most cost effective channel for driving customer acquisition in research from E-consultancy.
Sponsored by buy.at, the comprehensive research into how UK brands use affiliate marketing found that the majority of UK advertisers (merchants) say that it is either ‘very cost-effective’ or ‘quite cost-effective’ for acquiring customers. 44 per cent of merchants named it as ‘very cost-effective’ for driving customer acquisition compared with 34 per cent for paid search and just seven per cent for display advertising.
Paid search is the second most cost-effective followed by email marketing with these marketing channels viewed as ‘very cost-effective’ or ‘quite cost-effective’ by 90% and 82% of merchants respectively. Affiliate marketing is also a highly effective channel for driving volume, with three quarters of respondents (73%) saying that it drives either ‘high volume’ or ‘medium volume’. However, the best channel for driving volume remains paid search, with more than half of respondents (53%) saying that PPC generates ‘high volume’ for their businesses. Email marketing is the third biggest driver of volume, with 65% saying this channel drives high or medium volume. Mobile Marketing is still very much in the embryonic stage, with only 6 per cent of merchants saying that it drives high or medium volume.
Topics: Affiliate Marketing |
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